Everyone in the world is taught writing in school. Of course there are exceptions to this perception, but on average, everyone has to learn how to write. Writing is fundamental, alongside reading, and much more. If you can write, then you most likely think that you have at least one of the elements of SEO. That’s exactly what website owners think as they try to push the envelope and get noticed online. The problem with this type of thinking is that it will not amount to much. Even if you’re a novelist, and you think that you’re good at what you do, stepping into the world that SEO services have to deal with on a regular basis is going to change perceptions for a long time. In fact, you will find that not just anyone can write marketing and article publishing type of work. Those that can, usually follow a few points, and the following are just 4 of them.
The Foundation of All Article Writing
If you know how to write an academic essay, then you have the building blocks for creating good content that appeals to a lot of people. The key with this is to find subjects that are going to allow you to grow as a writer and influence a lot of people. If you do not have any way of influencing others, you will not get very far. The subject, no matter how mundane has to be treated as something grand, and you’ll have to give off an authority that most don’t usually see in regards to regular blogging or even article marketing. Every company that works on SEO has to treat the subject that they are trying to work with, as an expert topic and subject matter that is going to gain influence, otherwise it will not lead to much of a push in terms of traffic.
Every paragraph that hits the web needs an introduction. Introduction paragraphs need to have the main keyword filtered into the content but not repeated. There’s a huge difference between keyword density and complying with the search engine’s hard and fast rules of marketing as it pertains to the world of today. If you want to build introduction paragraphs, take another cue from academia. You’ll want an introductory sentence and then you want to publish a drill down of what the reader is going to get. After you’ve done that, you will be able to gain leverage overall.
Writing For The End User
For every writer that is sculpting SEO rich content, there are certain proclivities that they have in regards to what they would want to read. That being said, writers need to focus on the end user more than they do themselves. That’s where things go into an odd place. Convincing readers that the author cares about the subject matter is not exactly simple, and will definitely come across contrived if you aren’t careful. The end user can either make or break your site’s influence, based on the expertise and authorship of your pages. If you have a serious connection with the authority of the subject matter, you will see good things come as a result of your writing, but if the end user suspects that you’re callous or don’t care about the materials, they’ll see right through it.
Here is the one thing that most SEO services argue about. The sources that you have to use to get the right information. If you cite sources, you are going to gain a great deal of leverage moving forward. If you don’t cite sources, your content will have to be authoritative to the point that it becomes a college essay worthy of academic upheaval. That’s right, you will need to invest a great deal of time and effort into creating something that is going to be on par with what college level essayists are working on. That means that your sources have to be linked from the information that you’re providing. When in doubt, look to Wikipedia, and how they are linking to sites. If you can do that, and cite sources, your content will have a certain dynamic quality that will engage the end user and create a great deal of market share moving forward.
The Imperfect Science
SEO services know that optimization is an imperfect science. It’s not something that is easy to work on, it’s not something simple, it’s not something that you are going to be able to just move forward with and gain leverage within. You will find that this takes on a whole new world when you start to cycle through it all. There is a certain imperfect balance at play, and when you really start to gain leverage within the world of this marketing plan, you will see it come to fruition. The above 4 points are just a starting point, and do not represent everything that you need to move forward with. You can try to shoehorn it all into one place, but it’s going to take more than just a quick shove and a prayer.
Even with the best optimization efforts, there are elements that can end up causing a great deal of stress when it comes marketing. Which is why it’s better to let the pros handle it all.